5 things I have learnt about PR blog posts

A rough guide to how I feel these things should be carried out, they might not be what you think but I believe if you do some of these you will not go far wrong in producing a good blog;

A) Always have a point you can make in your post otherwise it’s just a babbling piece of writing that has no stance on a subject. This makes you look boring and like you don’t know what your writing about, at least if you have an opinion you can stand in one corner and argue that case, be it right or wrong!

B) Never rule out any oppositional thoughts. There is always going to be haters around the corner but never just dismiss them as sometimes they do make valid arguments regarding your work. Everybody has an opinion and to be taken seriously you need to back up why you have chosen to take that particular stance and be able to discuss rationally your view on the subject.

C) Be up to date with your findings. What’s the point in talking about a natural disaster or a national crisis when it’s three four days late??? You need to have access to what’s happening right now and be able to voice your concerns immediately in order to be able to be seen as an informed voice in the industry. If you are writing about something that has already been covered by more than 50% of the internet’s community, your argument gets brushed under the carpet. And similarly you can become influenced by other people’s writings, therefore possibly sub-consciously echoing others thoughts in your own work. That being said there will always be discussions and items of debate that will run through time but try to get your thoughts out there before anyone else.

D) Don’t take yourself too seriously! Nobody wants to read a blog where somebody just runs the rule from one viewpoint for 1,000 words. It’s boring and needless. Try to; be relaxed in your writing manner, accept everybody’s opinions as your’s isn’t the only one that matters, respond to comments with reasonable intelligence, keep a broad-minded view on what’s going on, be the first with your posts not responsive to others and finally be interesting with the posts you make otherwise it’s just unreadable.

E) Fill your pages!!! A blog with just a few words on a subject, one link to exterior sites, no polls and no feeds to sites of relation is just not worth the hassle. Why have a blog if you’re not going to write sufficiently enough to fill the page? Be creative with it and fill as much as you can with relevant information to create a positive visit for the audience and also to gain a good feedback. Afterall nobody wants a bad review of their blog do they?

Captain Squirrel

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PR Professionalisation

Mouth full that one hey? 🙂

Over the last few years that public relations has become more and more apparent to us ‘regular’ folk, it can be said that the form of practice has seen a rise in the discussion of professionalisation. Is PR a professional practice? Is the way that practitioners carry out methods professional?

So what are the problems facing PR practitioners? Firstly the fact that there is almost a constant battle with journalism professionals in regards to the source of news and whether it holds good news values in order to be published. Secondly the fact that PR ‘professionals’ have been caught up in modern governmental issues has done little to contribute toward a good name for the practice.

Firstly I’m pretty sure most people know of Max Clifford and his involvement with celebrity news. He is the celebrity ‘fixer’ if you like and deals with getting people involved in news across all different platforms. His aim is to drum up enough popularity with these stories for the celebrities that he serves and to be fair to him he is very good at his job. People have argued that this kind of involvement by a PR practitioner is detrimental to the name of PR as a practice. I can see where they are coming from but surely if there are people willing to pay someone to do the job of placing them in the news then why not take their money and make some headlines?

It’s no different the higher you go. I’m sure everybody can remember the Alistair Campbell ‘spin doctor’ news stories that turned up whilst Mr Blair was in charge of the country. It did nothing for the practice with so called’ professionals’ getting embroiled with such issues. If the PR network was hoping to break away from any perceived stereo-type then they were dealt a massive blow with these stories.

In order to move on I feel that the public relations professional must ensure that any problems arising through legal disputes or such are dealt with quietly and swiftly. They must also try to ensure a touch of clarity in their decision-making when dealing with high-profile cultural icons, such as prime ministers. A sense of transparency in their dealings would also help to improve any flailing judgments made against them and the practice as a whole.

Public relations can be carried out very well if the individuals involved are good at communication. It’s when these lines of converse are crossed or even slightly blurred that the perceived audience tend to become somewhat disillusioned with their goals.

Peace and love people,

Captain Squirrel

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Facebook as a Marketing Tool

As you can see from this fabulous video above 🙂 , Facebook and social media networks have become a vital tool in the armoury of the modern-day business. There is definite evidence that the use of these sites is becoming essential in the modern business, marketing and promotions areas. The ability to transform your companies message into a quicker, simpler and easier form is undoubtably a key means of communication.

The fact that there is now a market place for someone to teach businesses about the use of sites like Facebook goes some way to explaining the massive boom that has happened in the last decade, even if some of the videos are a bit cringe worthy.

There are certain limitations with what you can achieve using these sites, after all there are only so many apps that you can place on your profile page. There does come a slight worry with all these online advertising strategies however, and that is the use of the word SPAM.

In recent times the world of email has seen a huge rise in SPAM and ever more complaints from consumers regarding the non-stop barrage of somewhat pointless advertisements. This is the only minor problem I can see regarding the marketing use of businesses via social media sites. Will it become a pain in the rear end of the daily FaceBooker? Will Tweeters be flying off the walls? Only time can tell but if businesses want to use this way of marketing correctly, it will be carried out, covertly. They will achieve stronger audience figures and more business through quietly going about their ways and not nagging the average users with mindless reminders of their ‘great’ savings or ‘fantastic’ marketing solutions.

Facebook and such sites are for socializing, to mix the world of business and marketing within these is dangerous. It may pay dividends straight away for some marketeers but I fear it may just take the fun out using these kind of sites.

Lets start a campaign…….on Facebook…… :/

Peace and love people,

Captain Squirrel

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Face to Face? or Face to Mouse?

Just been ‘surfing’ again and came across this guy called Danny Brown and his blog on the use of social media.

Some of the points he raises in his posts are very relevant in modern society and his relaxed style is one I admire and indeed aim to achieve with my own blog.

Any who here’s his link, take a look, and here is my reaction to his view on the ability to converse outside of social media.

Making time for conversation


Danny talks about his experience of not being able to strike up a conversation with an elderly lady in a coffee shop when given a probable opportune moment to do so. He explains that he feels this is down to the fact that social media has overtaken the once ‘human’ ability of being able to strike up a conversation with anybody at any point, ‘face to face’. This is where the questions start to be asked.

In modern society the ability to type onto a screen what you feel, what your opinion is on somebody else, your inner most thoughts and indeed maybe some dark secrets is constantly on the edge of your finger tips, literally. This is all fine and dandy in the world of social media and across the internet, as if you call somebody a pratt online, what is the risk to you sat there in your mum’s basement eating cheese triangles? What is the risk of you receiving a thump from the person you are calling a pratt? Zero. What is the risk that somebody will say, ‘Hey you can’t say that to them!‘? Zero.

This is what annoys me modern society.

If you take the same person eating cheese triangles in their mum’s basement and pluck them out of their environment and drop them in front of the person they are calling a pratt, do they press enter or backspace? My guess is backspace. It’s this ability to be able say anything you want to anyone without repercussions to yourself whilst doing so. It debilitates the human need for interaction, ‘face to face’. It’s how we as humans communicate best and will, in my eyes, always be. You cannot have a true conversation relating real feelings with anybody behind a computer screen.

In terms of business I understand the need once more for you to be able to communicate your aims, ideas and initiatives quickly and directly to any possible clients. This is what social media is good for, canvassing. It is purely a beginning step for anybody wanting to ‘network’ within their chosen field, it can never become the true and sole means of conversation. The interaction between two people is priceless for seeing the emotion, the identity, the reaction of the person you are talking to. You will gain so much more from physical conversation with somebody than behind a screen, not just in terms of business needs but personally. And in a modern society that constantly shows signs of strain, trust issues (Nick Clegg anyone?), fragility and unrest I think we could all do with breaking down the barrier of the computer screen and begin to start trusting ourselves with our mother tongue whether we make mistakes or not.

Peace and love folks,

Captain Squirrel

P.S. I understand the irony that I am speaking from behind a computer screen! 😉

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PR playing catch up?

Just been reading this blog and feel the need to have my two cents worth;

The link for Gary Lee’s blog is here for you to read;


Media Has Changed… It’s Time for PR to Catch Up



Gary makes a very distinct argument in this blog post regarding the way in which the Public Relations practitioners must change their system of engagement with their market due to the emergence of the internet and it’s major force of use with social media applications. Lee talks about the media boom of the last ten years and how it has effected the target audience for PR people and the way which they now convey key messages and keep track of influential voices and organisations. It has no doubt changed the way that people build relations with customers and sponsors alike and will for the mean time be the quickest, simplest and most economical way of communicating between the two.

However despite the main argument being that it has changed the way that people keep track and communicate Lee goes on to say that it is not necessarily the key technique to use in order to build and even develop any form relation with potential business or market partners. He says that this is the part that cannot be replaced by technology and must be undertaken after sifting through the several layers of voices to find the ones that hold meanings to you, you priorities or your brand. I fully agree with Lee on this point that it is totally acceptable and probably the key means of keeping tabs on developments if you are a PR practitioner but using social media should only be the beginning of any relation you aim to acquire with potential partners or sponsors. It gives you a bold and brief outlook on what is trending and what is the likely successful path to take in your marketing but the hard part comes when narrowing it down to a handful of potential suitors and in my opinion you cannot do that well using social media. You have to get out and use your physical capabilities to create ever lasting relations it is something that media or technology will never be able to replicate.

All in all Gary Lee’s blog raises some key questions regarding the use of social media and why PR practitioners will have to use it to keep up with the front-runners and it was also a good read from somebody that has over 25 years experience within high-tech marketing, thus backing up any argument that he puts forward to be worth listening to. Good stuff.

Peace and love folks,

Captain Squirrel

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Relevance of Twitter for PR students???



Relevance of Twitter for PR students???

Twitter, it seems has taken the social media world by storm in terms of accessibility for all. It’s fast, witty, easy to use and of course popular with everyone and anyone with a basic knowledge of networking and an internet connection. It’s ability to keep mass audiences updated with the happenings in the world is it’s key to it’s success along with the follow tags provided. It is now challenging the holy grail of Facebook in terms of popularity and follower figures. the question to ask though in terms of why I’m writing this is whether it’s relevant to us PR students. what’s your opinion?…..it doesn’t matter, this is my blog.

As a pure tool for keeping fresh and up to date on the goings on in the PR world, twitter has its uses. It provides a quick snapshot of a wide social and business landscape and gives a detailed run down of trends within the PR world, all of which is useful for studious people like me and you. It is a fantastic tool for networking within the public relations scene and does let you into what’s hot or not. I personally feel it’s only flaw is obviously if you were searching for more in-depth info on the chosen activities of certain organisations or individuals, but being a social networking site I expect that to be the case. The fast paced nature of Twitter almost mirrors the way the world of PR moves in terms of actions that companies take or individuals think out. In that sense it’s a perfect look through the window of your chosen ever evolving landscape to study, that not only lets you see what’s happening but occasionally will let you become a part of the processes themselves. Or if you’re not a student I suppose looking at celebrity arguments is the next best thing.


Relevant- yes

Interesting- sometimes

Useful- indeed

Good to write about- hmmmmmm….

Peace and love people,

Captain Squirrel

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