As you can see from this fabulous video above 🙂 , Facebook and social media networks have become a vital tool in the armoury of the modern-day business. There is definite evidence that the use of these sites is becoming essential in the modern business, marketing and promotions areas. The ability to transform your companies message into a quicker, simpler and easier form is undoubtably a key means of communication.
The fact that there is now a market place for someone to teach businesses about the use of sites like Facebook goes some way to explaining the massive boom that has happened in the last decade, even if some of the videos are a bit cringe worthy.
There are certain limitations with what you can achieve using these sites, after all there are only so many apps that you can place on your profile page. There does come a slight worry with all these online advertising strategies however, and that is the use of the word SPAM.
In recent times the world of email has seen a huge rise in SPAM and ever more complaints from consumers regarding the non-stop barrage of somewhat pointless advertisements. This is the only minor problem I can see regarding the marketing use of businesses via social media sites. Will it become a pain in the rear end of the daily FaceBooker? Will Tweeters be flying off the walls? Only time can tell but if businesses want to use this way of marketing correctly, it will be carried out, covertly. They will achieve stronger audience figures and more business through quietly going about their ways and not nagging the average users with mindless reminders of their ‘great’ savings or ‘fantastic’ marketing solutions.
Facebook and such sites are for socializing, to mix the world of business and marketing within these is dangerous. It may pay dividends straight away for some marketeers but I fear it may just take the fun out using these kind of sites.
Lets start a campaign…….on Facebook……
Peace and love people,